String pop took over mainstream listeners in Thailand in the 90s.
Ex.
Bird Thongchai McIntyre
Thongchai McIntyre was born in Bangkok in 1958 to parents James and Udom McIntyre. His family were musicians thus accounting for Bird's upbringing in a musical environment. His father, who was a half-Scottish luk kreung, died when Bird was still a child. He started working in a bank as an officer. Between working in bank, he had a chance to meet a famous Thai TV producer "Kai Varayuth" who saw Bird's entertianer talent. Bird played first TV series with Kai and also worked in bank. His talent was revealed. Soon he had several works, including movie and speaker. Finally, he couldn't hold both banking and entertaining works. So he decided to quit from bank and works on entertaining fulltime. In 1983 he attended a famous singing contest "Siam Kolkarn Music Foundation" and won a prize. He got another great chance to meet a famous singer "Ter Rewat" who was speaker in this contest. Ter saw his singing talent and invited him to have first album. His first album "Hadsai Sailom Songrao" was released in 1985 and since then ruled the Thai Pop music industry until now. Bird is considered the most famous entertainer and singer in Thailand. He holds a substantial amount of shares in the music giant Grammy Entertainment, Thailand's number one music company. Bird is also good friend with Mr. Paiboon Damrongchaitham, Grammy's Chairman. This article does not cite any references or sources. ...
His most memorable roles in Thai television drama series include Captain Kobori from Koo Kam, a tragic love story between a Japanese soldier (played by Bird) and a local Thai girl during the World War II. He reprised his role in the 1996 film adaptation, Sunset at Chaophraya. Combatants Allied powers: China France Great Britain Soviet Union United States and others Axis powers: Germany Italy Japan and others Commanders Chiang Kai-shek Charles de Gaulle Winston Churchill Joseph Stalin Franklin Roosevelt Adolf Hitler Benito Mussolini Hideki T�j� Casualties Military dead: 17,000,000 Civilian dead: 33,000... Sunset at Chaophraya (Thai: or Khu gam) is a 1996 romantic-drama film directed by Euthana Mukdasanit. ...
Among his best-known songs are Prik Kee Noo (bird chilli), Boomerang, Sabai Sabai (relax relax) and Kob Jai Jing Jing (Thank you truly). His popular singles released recently include luk thung singles Mah Tummai (with Jintara Poonlarp), Fan Ja (with Jintara, Nat Myria Bennedetti and Katreeya English), Lao Su Kan Fang, and Yak Tham Kor Tob and Mai Kang Ying Pae from his album "Volume One".
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