The group was first mentioned by the press in late 2008, when rumours were spreading that YG was creating a female version of Big Bang named Sista. In response to those rumours, YG Entertainment President Yang Hyun Suk stated that the name was not chosen yet.[4] In January 2009, it was announced that the "Female Big Bang" would debut around July 2009 with three members ; CL, Park Bom, and Minzy.[5] Later that month, YG stated that Sandara joined the group, with one more member to follow.[6] In the end, YG Entertainment announced that the group would consist of four members and debut sometime in May 2009.[7] The company stated that the group had trained for 4 years, and that their debut album would contain songs produced by Teddy Murphy.[5][6][7] The group's name was initially announced as "21"; however, due to the discovery of a singer with the same name, the group was quickly renamed "2NE1".[8]
[edit] 2009: Debut, rise to fame
2NE1's first song was "Lollipop", digitally released on March 27, 2009.[7] The song was created for LG to promote their Cyon phone, and it was a joint release with Big Bang; the commercial/music video debuted on March 28, 2009.[9] Although it was not a promoted single (as it was an advertisement song, there were problems with network chart eligibility[10]), "Lollipop" proved to be a strong chart hit, going to #1 on various online charts[10] and topping music television network M.Net's online chart for four weeks in a row.[11]
On April 30, Yang Hyun-suk revealed that 2NE1's debut song would be a hip-hop/reggae song, and that it would be digitally released on May 6, 2009.[12] Titled "Fire", the song was fully written and produced by 1TYM's Teddy Park.[13] Teasers of the song were released on their official website at the beginning of May, with a 20-second clip released on May 1.[14]
"Fire" was released as planned on May 6, with two versions of the music video — a "space" version and a "street" version — released the same day.[15] The videos received over one million views in a day.[16] The group's first performance of the song was on May 17, 2009, on SBS's Inkigayo,[17] beginning the group's activities.
Both the song and the group became popular online, with the song topping M.Net's online chart and the group's name becoming a top search term.[18] The group was also rewarded with three Cyworld Digital Music Awards, with both "Lollipop" and "Fire" winning "Song of the Month" awards and the group winning "Rookie of the Month" for May 2009.[19] They received their first Mutizen award during their fourth stage performance in SBS Inkigayo (Popular Song) on June 14, 2009. They received their second Mutizen award on SBS Inkigayo on June 21, 2009. Along with their awards successes, 2NE1 signed a deal with Fila to become the new models for their commercial campaign 2 days after 2NE1's Mutizen win.[20]
"I Don't Care" was released as the second single on July 1, 2009,[21] with promotions starting in early July.[22] YG Entertainment CEO Yang Hyun Suk stated at the time that the song would demonstrate a softer, more feminine image.[21]
An unplugged "reggae" version of the song was performed on SBS's Inki Gayo music show, signaling the end of promotions for the song.[23] However, due to the remix's popularity, it was released to digital outlets on September 3, 2009.[23]
2NE1 performed in the 6th Asia Song Festival in September 2009, alongside Big Bang, Super Junior and Girls' Generation, to represent Korea; the group also received 2009's "Asian Newcomer's Award." [24] In September, the group briefly promoted "Pretty Boy" and "In the Club" on various Korean music shows before ending promotions for their album.[citation needed] After ending their promotions, each member began releasing their own solo singles. Dara was the first, with "Kiss", featuring fellow member CL. Bom then released "You and I", which was promoted in the fall of 2009. CL and Minzy then released "Please Don't Go" after Bom finished promoting her single.
[edit] 2010: Return to group activities
On February 9, 2010, "Nal Ddarahaebwayo" (Korean: "날 따라 해봐요", "Try to Copy Me") was released to digital outlets, without prior notice and being used as a theme song for Samsung Corby Folder.[25] On Febuary 17, 2010 YG confirmed a Music Video being in production for the named song. Citing that, “We decided to film a music video for 2NE1’s Try to Copy Me. Although we initially had no plans for a music video, we eventually decided to due to the hot response,” a representative said. “Seo Hyun Seung […] will direct the music video […] which will have a chic and trendy concept.
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